The year 2017 marked a significant point in Adidas' foray into the eyewear market, particularly for women. This wasn't just about providing functional eyewear; Adidas aimed to integrate its athletic heritage and innovative design philosophy into stylish and high-performing frames. The 2017 collection, encompassing both the Originals and Performance lines, offered a diverse range appealing to a broad spectrum of female consumers – from fashion-conscious trendsetters to serious athletes. This article delves deep into the offerings of Adidas women's eyewear from 2017, exploring the design aesthetics, technological innovations, and the overall impact of the collection.
Adidas Originals: Embracing Heritage and Modern Style
The Adidas Originals line for 2017 showcased the brand's timeless aesthetic, reinterpreted for contemporary eyewear. The collection championed a blend of classic silhouettes with bold, modern updates. This translated to frames that were both effortlessly stylish and subtly edgy, reflecting the brand's heritage while catering to the evolving tastes of fashion-forward women.
The key characteristics of the Adidas Originals eyewear for women in 2017 included:
* Retro-inspired shapes: Many frames incorporated classic shapes like oversized cat-eyes, round aviators, and square styles, each updated with modern twists. Think subtle color blocking, unexpected material combinations, or unique temple designs. These designs resonated with women who appreciated vintage aesthetics but desired a contemporary edge.
* High-quality materials: Adidas maintained its commitment to quality, employing durable and lightweight materials such as acetate, metal, and even innovative polymer blends. These materials not only ensured longevity but also contributed to the comfort and overall feel of the frames. The choice of materials often reflected the overall design aesthetic – for example, acetate was used for more classic and bolder styles, while metal was incorporated into sleeker, more minimalist designs.
* Bold color palettes: The color palettes for the Originals line were vibrant and diverse. While classic neutrals like black, tortoise shell, and brown were present, the collection also featured bolder hues like deep reds, emerald greens, and even metallic accents. This allowed women to express their personality through their eyewear choices. The use of color was often strategically employed to highlight specific design elements, such as the temple arms or the bridge of the glasses.
* Subtle branding: The Adidas Originals branding was understated yet recognizable. The iconic Trefoil logo was subtly incorporated into the design, often appearing on the temple arms or as a small detail on the frame. This ensured a balance between brand recognition and a sophisticated, less overtly branded aesthetic. This approach appealed to women who appreciated subtle branding and preferred a more minimalist look.
Adidas Performance: Innovation Meets Athletic Excellence
In stark contrast to the Originals line, the Adidas Performance eyewear collection for 2017 focused on functionality and technological innovation. Designed for athletes and active women, these frames prioritized performance features without compromising on style.
The key elements differentiating the Performance line included:
* Lightweight and durable materials: Performance frames utilized high-impact resistant materials such as Grilamid TR90, known for its flexibility, durability, and lightweight properties. This was crucial for providing comfort and protection during intense physical activities. The use of such materials ensured the glasses could withstand the rigors of sport without breaking or becoming uncomfortable.
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